Best Air Fryer Brands Overview

We examine seven key brands of air fryers popular in the UK and tell you what you need to know.
Last updated 11-Sep-2024

The air fryer market has expanded rapidly over the past few years, with numerous brands offering a variety of models catering to different needs and budgets. Understanding the strengths and weaknesses of each brand can help you make an informed choice. Below is a comparison of some of the top air fryer brands, detailing their unique selling points, build quality, price ranges, and standout features.

1. Ninja

  • Overview: Ninja is renowned for its high-quality build, innovative technology, and multi-functionality. Their air fryers often come with dual-zone capabilities, allowing users to cook two different foods simultaneously at different temperatures. Ninja is known for durable, well-engineered products that prioritize versatility and performance.
  • Key Features:
    • Dual-drawer models: Cook different foods at once, with synchronized cooking times.
    • Multi-cooking functionality: Ninja air fryers often serve as air fryers, ovens, grills, and dehydrators in one.
    • High temperatures: Many models can reach temperatures up to 230°C, ideal for crisp frying.
    • Build quality: Premium materials and solid construction make Ninja air fryers long-lasting.
  • Best for: Those seeking durability, high-tech features, and versatile cooking options. Perfect for larger families or households that cook multiple dishes at once.
  • Price Range: Mid to high range (£150–£250), depending on the model and features.

2. Tefal

  • Overview: Tefal focuses on providing user-friendly and practical kitchen appliances. Their air fryers often come with unique features such as stirring paddles that automatically rotate the food, ensuring even cooking without the need for manual shaking. Tefal air fryers are particularly popular for their simplicity and ease of use.
  • Key Features:
    • Stirring paddle technology: Automatic stirring for even cooking results, especially useful for items like fries and vegetables.
    • Multi-functional models: Many models also allow grilling, roasting, and baking in addition to air frying.
    • Easy to clean: Tefal models are known for their dishwasher-safe components and easy assembly.
  • Best for: Users who want an easy-to-use air fryer with minimal intervention during cooking. Ideal for people who prefer hands-off cooking with consistently even results.
  • Price Range: Mid-range (£100–£200), depending on size and functionality.

3. Tower

  • Overview: Tower focuses on offering budget-friendly air fryers without compromising too much on quality. While they may lack some of the high-end features found in more expensive models, Tower air fryers are simple, reliable, and perfect for users who want basic air frying capabilities at an affordable price.
  • Key Features:
    • Affordable: Tower models are among the most affordable air fryers on the market, making them accessible to a wide range of consumers.
    • Basic functionality: Simple temperature and time controls; often manual rather than digital.
    • Compact design: Many Tower air fryers are compact and suitable for smaller kitchens or occasional use.
  • Best for: Budget-conscious buyers who want a simple, functional air fryer without extra features. Perfect for those who don’t require advanced cooking modes but still want a reliable product.
  • Price Range: Low to mid-range (£50–£120), depending on the model and features.

4. Cosori

  • Overview: Cosori is quickly becoming a popular brand, offering well-designed air fryers at competitive prices. Their models often feature sleek, modern designs with intuitive digital controls and pre-programmed settings for ease of use. Cosori air fryers are known for providing excellent value, blending functionality with affordability.
  • Key Features:
    • Digital interface: Most models come with easy-to-use touchscreens and preset cooking modes for common foods like chicken, fish, and fries.
    • Pre-programmed settings: Convenient presets make cooking quick and easy for beginners.
    • Affordable yet feature-rich: Cosori balances affordability with useful features, making it a popular choice for those looking for mid-range models.
  • Best for: Consumers who want a user-friendly, feature-packed air fryer without a premium price tag. Great for both beginners and those who appreciate a stylish, modern design.
  • Price Range: Mid-range (£90–£150), depending on capacity and model.

5. Russell Hobbs

  • Overview: A trusted name in kitchen appliances, Russell Hobbs offers a range of air fryers that focus on ease of use and affordability. While they don’t typically include high-end features, Russell Hobbs air fryers are practical, straightforward, and reliable for everyday cooking tasks.
  • Key Features:
    • Affordable: Competitive pricing makes Russell Hobbs a good option for those on a budget.
    • Simple design: Models are generally easy to operate, with basic manual or digital controls.
    • Durable: Known for producing reliable kitchen appliances, Russell Hobbs air fryers are built to last, even at a lower price point.
  • Best for: Budget buyers or first-time air fryer users who want a no-fuss appliance that gets the job done. Ideal for smaller households or those looking for an affordable entry into air frying.
  • Price Range: Low to mid-range (£50–£130), depending on size and features.

6. Lakeland

  • Overview: Lakeland is a UK-based brand that focuses on providing high-quality kitchen appliances with a strong emphasis on customer service. Lakeland air fryers are typically compact, efficient, and well-suited for small households or those with limited space.
  • Key Features:
    • Compact size: Lakeland air fryers are often smaller, making them great for kitchens with limited counter space.
    • Ease of use: Most models feature straightforward controls, making them accessible to all types of cooks.
    • Customer service: Lakeland is known for excellent customer support and product warranties, giving buyers extra peace of mind.
  • Best for: Those who want a compact, reliable air fryer with strong customer support. Ideal for individuals or couples who need a space-saving appliance for smaller meals.
  • Price Range: Mid-range (£70–£150), depending on the model.

7. Philips

  • Overview: Philips was the pioneer of the air fryer market and remains one of the leading brands. Known for their high-quality products, Philips air fryers typically feature advanced technology like “Rapid Air” technology, which ensures faster and more even cooking. While they are priced higher than many competitors, Philips air fryers are known for their durability and superior performance.
  • Key Features:
    • Rapid Air technology: Patented technology for faster, more efficient cooking with less oil.
    • Durable build: Philips models are known for their longevity and solid construction.
    • Advanced controls: Some models come with digital interfaces and pre-set cooking programs for added convenience.
  • Best for: Consumers willing to invest in a high-quality, long-lasting appliance. Philips air fryers are ideal for those who prioritize durability, advanced features, and brand reliability.
  • Price Range: High-end (£150–£300), depending on the features and model.

Comparison Table: Air Fryer Brands

Brand

Best For

Key Features

Price Range

Ninja

Families, versatile cooking, high-tech features

Dual-drawer models, multi-cooking, high build quality

£150–£250

Tefal

Hands-off cooking, even results

Stirring paddle, easy cleaning, versatile cooking modes

£100–£200

Tower

Budget-conscious buyers

Affordable, basic controls, compact design

£50–£120

Cosori

Beginners, mid-range buyers

Digital presets, sleek design, intuitive controls

£90–£150

Russell Hobbs

Affordable everyday use

Simple design, durable, easy-to-use controls

£50–£130

Lakeland

Small kitchens, strong customer support

Compact size, reliable, straightforward controls

£70–£150

Philips

Premium buyers, durability and advanced features

Rapid Air technology, digital controls, superior build quality

£150–£300


Conclusion: Choosing the Right Brand

Selecting the right air fryer brand ultimately depends on your budget, cooking needs, and desired features. If you’re looking for a high-quality, versatile model with cutting-edge features, brands like Ninja and Philips offer some of the best options on the market. On the other hand, if you’re budget-conscious or a beginner to air frying, Tower and Russell Hobbs provide affordable, reliable options.

Take your time comparing the different brands and their offerings to ensure you choose the model that best fits your cooking style and household needs.